[Primary SEO Keyword/Phrase] + [Benefit or Solution] + [Unique Selling Point or Call to Action]

The above headline is an SEO-infused benefit headline formula.

In this formula:

• [Primary SEO Keyword/Phrase] is where the shop includes its targeted SEO keyword(s) relevant to its product or service. This could be something like “Eco-Friendly Yoga Mats,” “Wireless Headphones,” “Organic Skincare,” etc.
• [Benefit or Solution] describes the key benefit or solution provided by the product/service, such as “Comfort and Sustainability,” “High-Fidelity Sound,” “Nourishing and Natural,” etc.
• [Unique Selling Point or Call to Action] can be a unique selling point or a direct call to action, like “for Your Practice,” “with Noise-Canceling Feature,” “for Healthy Skin,” etc.

Example: Discover Eco-Friendly Yoga Mats: Comfort and Sustainability for Your Practice

This formula ensures that the headline is not only SEO-friendly but also clearly communicates the product’s key benefit and a unique selling point or action the customer should feel compelled to take. By swapping in different keywords and benefits, this formula can be easily customized for virtually any type of online shop.

After you’ve filled in your headline formula, delete the explainer text above, and use this section to write a brief intro to your site. Make sure it clearly speaks to your target audience and tells them what they can expect from you here in your shop. Invite website visitors to grab the featured deal as well as keep an eye on the daily deals. Invite them back daily!

Ready to take a look around?!